Join as a Dentist - Smiles For Life Foundation

Turn teeth whitening into one of your most impactful, and rewarding services.

Our nationwide teeth-whitening charity campaign allows dental practices to do what they do best—care for patients—while supporting meaningful causes locally and globally

How does it work?

1. You Offer Professional Whitening at a Discounted Rate

During the campaign, your practice offers professional teeth whitening to patients at a special charitable rate. Patients receive high-quality whitening—and feel great knowing their smile supports a good cause.

2. Whitening Materials Are Donated

All Opalescence whitening materials are 100% donated by Ultradent—removing one of the biggest cost barriers for practices.

3. Your Team Donates Their Time

Your dental team donates their time to deliver whitening treatments, turning clinical expertise into meaningful community impact.

4. Proceeds Go Directly to Charity

All whitening proceeds are donated to the Smiles for Life Foundation, helping to globally support children in need. Half of the funds raised are returned to your practice to donate to a local charity of your choice, allowing you to make a direct and visible impact in your own community.

Why participate?

1. Whitening Is a Gateway to New Patients

Teeth whitening is one of the single biggest generators of new patient relationships in dentistry. Many first-time whitening patients become long-term patients for hygiene, restorative, and cosmetic care.

Smiles for Life turns whitening into a warm, values-driven introduction to your practice.

2. Build a “Culture of Giving” Inside Your Office

Participating teams consistently report higher morale and engagement. Smiles for Life gives your staff a shared mission—something bigger than the daily schedule.

It’s not just a campaign. It’s a moment your team is proud to be part of.

3. Help Children in Need Through the Work You Already Do

Every whitening appointment helps fund critical programs that support children facing medical, developmental, and financial challenges. By participating, your practice transforms everyday dentistry into real help for kids who need it most.

Turnkey Marketing & Full Support Provided

Participating practices receive professionally designed, ready-to-use materials to make promotion effortless, including:

In-office posters and signage
Patient education materials
Digital assets for websites and social media
Campaign guidance and timelines

Also, each year we launch with a fresh, fun campaign design and updated promotional ideas built around the latest marketing trends. All materials and strategies are developed by My Social Practice, giving practices modern, ready-to-use tools that make promoting the campaign easy and effective.

What Our Dentists Say

“Smiles for Life consistently brings new patients through our doors—and it gives our team a reason to rally around something meaningful.”

“Patients love the idea of whitening for a cause. Many of them become long-term patients because of it.”

“It’s one of the most positive, energizing campaigns we run all year.”

We Honor Those Who “Do Good”

Top-contributing practices are honored at the Crown Council Annual Event, where participating dentists and teams are recognized on a national stage for their generosity and leadership.

It’s a powerful moment of celebration, one that reinforces that dentistry truly can change lives.

Join the Cause as a Dentist